Posted to Ben Finklea's blog on November 15th, 2010

Google Rolls Out Product Listing Ads for Search Engine Advertising Results

Wouldn’t it be nice if you could promote your AdWords product ads with something more than a standard text ad? Boy, that’d be the day, right?! Wrong. That day is here and the time is now, my search-happy friends.

Google is rolling out a new service to the entire U.S. called Product Listing Ads, which makes it easy for you to “promote your entire product inventory while still providing potential customers with high-quality, relevant results.”

If you’ve had your ear to the Google tracks, then you may have dabbled with the initial beta of Product Listing Ads, which was launched last year. During the beta phase, advertisers listed hundreds of millions of products and Google found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad.

Now, the entire United States can enjoy the new technology. With Product Ads, users can see the exact products you offer before they even reach your site. In theory, this leads to more clicks, higher quality leads, and higher ROI for your search ads. We think theory is pretty sound.

Here is an example of the standalone Product Listing Ads:

Product Listing Ads are very similar to another part of the AdWords Product Ads, Product Extensions, which also lets you add pictures and prices of relevant products to your keyword-targeted text ads. Product Listing Ads and Product Extensions can show the most relevant products from your Google Merchant Center account to customers interacting with your ads online.

Here is an example of a Text Ad with Product Extensions:

While Product Extensions require keywords and ad text, Product Listing Ads do not require any keyword targeting or text. Product Listing Ads are automatically triggered whenever someone’s search matches an item in your Merchant Center account. This makes it easy to show the most relevant ads from your product inventory.

To learn more about Product Listing Ads, check out Google’s demo video below:

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