Posted to Ben Finklea's blog on November 20th, 2009

Google Announces Auto-Captioning for Video

Google announced yesterday that videos on its YouTube site will feature machine-generated automatic captions. These auto-caps will not only help the deaf and hearing-impaired understand video content, but they will also assist people in finding the content via search engines and will allow viewers to pinpoint exact moments in the videos.

Auto-capping videos and its improvement to video search results will have an enormous impact on video SEO. Video content is already utilized in internet marketing efforts, but now it will be more important to produce and optimize quality video content for your website and online video channels.

The goal for auto-caps is to get more videos captioned in shorter amount of time because, according to Google’s blog, 20 hours of videos are uploaded to YouTube every minute. YouTube is second only to Google as the most used search engine on the Internet.

If your company provides a product or service that is ideal for video content, you should consider investing in a video camera and starting your own channel on one of the many video search engines. Other than YouTube, some other video search engines are Viddler, MetaCafe, Veoh, and Vimeo.