Get Your Brand on the Map with Google+ Local

Get Your Brand on the Map with Google+ Local

April 10th, 2013

If you're a small local business, having a Google+ Local profile is a key part of putting your brand on the map. Google+ Local listings now show up in Search and Maps results on mobile devices and traditional browsers, and allows for a dynamic, social experience.

A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways:
  • Outrank your competitors in local search.
  • Build the authority of your brand through +1's and user reviews.
  • Drive traffic to your website.
  • Convert more visitors into leads and clientele.


Quick stats about local mobile use:
  • 50 percent of mobile search is local.
  • 61 percent of local searches result in purchases.
  • 50 percent of smartphone shoppers use a GPS/mapping app to find a retail location.
  • Only 33 percent of advertisers have a mobile optimized website.


When setting up a Google+ local page, remember that a strong page includes all your pertinent business information (address, contact information, operating hours), engaging content (photos, positive reviews) and is frequently updated. Just having a page isn't enough, though-- you need to generate buzz around your brand. Here are a few ideas for how to get casual mentions of your pages from other businesses:
  • Event citations (local social event, meetups, seminars/workshops)
  • Job boards (local job posting sites like elance, odesk, freelancer)
  • Classified ads (Kijiji, Craigslist, Angie's list, eBay, Amazon etc.)
  • Local newspaper classifieds
  • Local realtor websites
  • Discount sites (local coupon sites)
  • Daily Deal websites (Groupon)
  • Facebook Deals (Facebook Deals also have potential virality by inviting vetted Friends of Fans to participate in deals)
  • Give away websites (Freecycle, Fiverr, mom blogs…)
What strategies have you used for building up local buzz? Let us know in the comments.

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