Posted to Ben Finklea's blog on July 28th, 2009

The Future of SERPs

If you have ever ‘googled’ something, than you have experienced SERPs, which is SEO slang for search engine ranking pages. SERPs have been getting more complex over the last few years to adapt to the new and evolving search habits of internet users. Search providers like Google are looking for new ways to help users have a better experience in finding the information they are looking for in real-time. To no one’s surprise, Google is leading the charge with its standard ‘blue links’ yielding to the real-time news, articles, pictures, sports scores and stock quotes. This allows its users to find the information they want, without having to search through the SERPs. We are experiencing the shift towards a better search and the future of SERPs is happening right now in front of our very own screens.

1. Real-time Search

Why is Twitter so popular? I’m sure any active tweeter can give their own unique explanation, but it has a lot to do with being in real-time. Search engines can provide fresher content by providing new articles, sports scores, news, tweets, and Facebook updates higher in the results pages for more relevancy. The Cubs just won the World Series? Other than ways to survive hell freezing over, the search engines can show videos and commentary about the monumental accomplishment in a search for “cubs” or “world series”, rather than a link to their homepage and ESPN.

2. More Focus on Shopping

Information is free. Buying stuff costs money. It may be in the best interests for everyone involved, besides the consumer’s bank account, to have more SERPs results that can lead directly to a transaction. Google has been trying to do this for years with Froogle. Bing is putting a lot of emphasis on shopping, product reviews and pricing.

3. Google Squared?

Google has just launched Google Squared and the Wonder Wheel. Google Squared could be the next frontier in search and is being described as “a new set of tools that allows you to slice and dice results in new ways” by Marissa Mayer, VP of search products and user experience at Google. Google also launched the Wonder Wheel, a graphical way to explore topics by clicking on related searches to dig deeper into your subject query.

The Internet evolves so quickly, adapting to the ever-changing needs of users and their behaviors, that is can be extremely difficult to try and predict the future. If anyone is going to have an accurate reading of the digital pulse of our society, it would be Google. As search changes to meet the needs of its users, rest assured SEO will meet those needs.