Posted to Leigh Carver's blog on January 16th, 2014

The Future of Drupal is Dynamic

Dynamic content takes Drupal websites from fantastic to fully immersive

Dries posted a great piece on the Acquia blog about Drupal and the future of the CMS on Wednesday. Full of great insights and points for the future, Dries’ review of the future of Drupal is stuffed with fantastic food for thought.

"As the Drupal community, we need to stop thinking of Drupal as a "content management platform" and start looking at it as a "digital experience platform" used to create ideal visitor experiences. ”

One future functionality buildout that particularly jumped out at me was Dries’ decryption of the coming contextualization revolution. Dries wrote,

"Just like in the last half decade or so, "mobile" has completely redefined the internet, in the next half decade or so, "contextualization" will redefine it once again. The next big challenge, and opportunity, for Drupal, is figuring out how to make it a platform not just for content creators to deliver essentially the same content to users in their preferred language on their preferred device, but a platform for content creators to deliver the most appropriate content to each individual user.”

At Volacci, we’ve had the exact same idea— which is why we’ve been working hard to build out dynamic content capabilities with Automatr. We’ve used Rules and Tokens to construct a wonderful user experience that displays the right content to the right people at the right time in the sales funnel, dramatically personalizing the user experience of a website. Dynamic content takes a website from a simple web presence to an integrated user experience that seamlessly adapts to the user’s needs on the fly.

We’re very excited about using Automatr to enable dynamic content on Drupal websites and enhance the digital experience. As Dries wrote, " Providing visitors or customers with a great digital experience is no longer a nice-to-have; it is a make-or-break point.” We feel that Automatr will do just that.

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