1. Not Having an Online Presence
Up until recently, having a website for your business was considered a novelty and a bonus. Nowadays, it is not only essential for growth, but expected by consumers. As for having social media accounts for your business, it is still a relatively new practice yet just as crucial.
Solution: It is not too late, but if you are behind, you have a lot of catching up to do. Don’t worry though, if you feel that you don’t have the time or resources to create a website. There are many services available (such as Drupal and WordPress) that can help you produce a good-looking and well-functioning website. Think about investing in a high-quality, professional resource.
2. Not Having a Blog
Aside from creating more content, blogging can dramatically increase the number of visitors to your site. Additionally, blogging creates positive SEO (search engine optimization) and potentially positions yourself as an expert.
Solution: If your small business has yet to post blog content, make that your top priority. If you don’t know how to start, we’ve got some great resources
for setting up your blogging plan.
3. Not Being on Social Media
In today’s world of online marketing (and marketing in general) social media platforms such as Facebook, Twitter, and Pinterest are not optional modes of reaching customers; they are necessary. Nearly four out of five
companies have active social media presences or plan to implement them in the near future. Without this, your small business is at a monumental disadvantage.
Solution: An astonishing number of people engage online and have an active social media presence; the numbers are growing at a staggering rate with the increasing availability of social media through mobile devices and smartphones. Don’t miss out on huge opportunities to connect with they already connected individuals.
4. Not Checking Web Analytics
It is difficult to improve your small business’ online marketing if you are ignoring the readily available statistics relating to your site.
Solution: Use Google Analytics to check daily traffic, key metrics, and other important information.
Ultimately, there is not one overarching tactic that will slingshot your small business to the next level. However, with the proper execution of many smaller, yet equally important actions, you will begin to see more traffic. In return, this increase in traffic will ideally lead to more customers and clients.