Five Failing Social Strategies to Avoid
Capturing fan attention on Facebook is difficult, but key to success. Here are five strategies to avoid that'll sink your social media ship.
1. Don't Post and Run
Don't information that is only about you-- be part of the conversation. Like and respond to on everyone's responses to your posts.
2. Don't Only Be a Business
Having a personal profile is key to being successful on Facebook. Be real on your page and personal profile-- make occasional mention of your pets, hobbies, and other things that create human connections.
3. Don't Post About Politics or Religion
Don't do it. Just don't. Nobody is telling you not to have beliefs, values, or opinions, but you need to keep those opinions limited to personal and off-line conversations.
4. Don't Expect Anything in Return
If you want to have an impact in social media you'll want to find or create content that creates responses, likes, shares, and comments. You need to work hard at it and monitor your content well. Don't be offended if your posts get little to no response, just learn from that what didn't work for your audience.
5. Don't Anticipate Immediate Success
Build relationships-- only posting messages won't yield results. Be patient and continue to learn what enhances your relationship with your fans and followers.
Do more of what works, less of what does not, and learn the difference between the two.