Feedback Goes Two Ways
Providing feedback to users on your website enhances UX
In web design, feedback isn’t just what you get from your customers— it’s a communication that flows between your website and visitors, and your visitors and your company.
We’ve all been on websites that just plain didn’t work. Broken links, buttons that don’t work, and pages that won’t load at all are examples of bad feedback— that is, bad communication between the website and the user or customer. Other feedback examples might include:
Have you ever hovered over an image, wondering if you can click it, and your mouse pointer changes to a pointing hand?
Have you ever clicked on a menu item of a website and you arrived on a page that wasn’t what you expected and wondered if you clicked the right button on the navigation menu?
Have you ever filled out a form on a webpage and after clicking “Submit”, nothing appeared to happen?
So, when it comes to websites, good feedback lets the user know that they’re performing the right actions (clicking submit) for the right results (send in the form). Good feedback offers the user positive affirmation in relation to his or her actions— while bad feedback unintentionally confuses or misleads the customer by communicating, in one way or another, that what the customer is doing isn’t the right action for the desired result.
If you’re designing or redesigning your website, keep feedback in mind. Designing for good feedback and functionality will improve your user experience— which, incidentally, will also boost you in the SERPs. Making sure that every element of every page gives the user the proper feedback is important to building a high-quality, high-authority web presence.
There are tons of modules for Drupal websites trying to improve their UX. Marketers interested in improving their website’s UX should check out:
Clicktale -- we strongly recommend this module
Content Experiments -- this module was created by (and integrates with) Google Analytics
Of course, if you have any questions about enhancing your UX or optimizing your website, contact us here at Volacci. We’ll be happy to help you out.