Facebook Enters Recruiting Market
Facebook has announced a job board this week, which means that Facebook is about to get a whole lot bigger in the business world-- or totally flop. Their new social jobs app is an interactive job board with an aggregate 1.7 million openings from recruiting companies including Work4Labs, BranchOut, Jobvite, DirectEmpoers, and Monster.com.
Given today’s announcement, does November 14, 2012 mark the beginning of the end for LinkedIn? The varied demographics of Facebook certainly differ from LinkedIn’s 175 million older, college-educated users. LinkedIn is also a trusted, professional brand created for the explicit purpose of business networking. Older employees may not feel comfortable mixing work with a social platform better known for party photos.However, it is certain that traditional online job boards like Monster.com are on the way out. While Monster has seen its market share and stock price plummet in recent years, LinkedIn has soared and Facebook’s developer partners–Work4 Labs, BranchOut and Jobvite–have raised tens of millions of dollars to pursue social graph-based recruiting models. The future of recruiting is decidedly social.