Facebook Best Practices for Brand Visibility
Social media has become a powerful marketing tool, allowing businesses to reach a large audience quickly, easily, and effectively. But it’s important to remember that effectiveness depends on strategy and technique. Facebook in particular can confuse a number of business owners; here's the basics of why it's so important to have a separate Facebook page for your business.
Having a Facebook fan page for your business allows you to reach a greater audience: when people interact with your business's posts by liking, commenting, or sharing, that post is spread across multiple news feeds-- the sharing mechanics are engineered differently for pages versus personal accounts, so when in doubt, go with a page.
Because of security permissions, it's much easier for people to find fan pages than a personal page. It's much easier to locate a fan page through searching since many personal results are geographically and network specific; likewise, all the information is visible on a fan page, while information on a personal page is locked up with user permissions.
Additionally, Facebook's fan pages come equipped with a great set of tools for managing, organizing, and tracking engagement and post effectiveness. It's easy to check on your social performance and analyze what earns clicks and what doesn't-- making it quick and simple to fine-tune your social strategy.