Holiday Blues: Website Traffic and the Holidays
Some of you may have already begun to notice that with the holidays rapidly approaching your web traffic has started to drop significantly. This is typical. During the holidays, we have noticed that outside of e-commerce clients, the traffic to sites is usually down quite substantially.
I am sure you've noticed it before, during the weekends your traffic drops off quite a bit. The same is true with the holidays but it is for an extended period of time. Web users are busy going to holiday parties and shopping for presents. They are not spending as much time outside of work surfing the web.
So, don't be alarmed if you see drops in your visitors over the month of December. These drops in visitors are perfectly natural.