Enhance Your Blogging Kung-Fu With This Article-Writing Checklist

Enhance Your Blogging Kung-Fu With This Article-Writing Checklist

December 10th, 2012
Enhance Your Blogging Kung-Fu With This Article-Writing Checklist

Many businesses looking to enhance their SEO are taking to their blogs on a daily basis to guarantee a constant stream of fresh content and (ideally) enhance their rankings. But there's more to blogging on a daily basis than just writing down a few hundred words and clicking "publish." Below is an article writing checklist to kick your blogging SEO up to volume 11.

 

1. Read What You Wrote
Read your content to make sure if flows nicely. Do you need to rearrange any of the sentences or paragraphs? Did you state your case effectively? Do you need to expound on a particular topic to make it more complete?
 
2. Check Keywords
  • Is your title relevant to your content and keyword rich?
  • Do you have natural (not forced) keywords in your headings?
  • Does the body copy have a nice balance of easy-to-read content and topic related keywords?
  • Do your image file names and alt tags appropriately describe the image, yet include keywords when possible?
 
3. Enhance Readability
  • Did you use sans serif typeface for the body copy?
  • Did you limit yourself to three different typefaces/font sizes (one for the heading, one for the subheading, and one for body copy)?
  • Did you use features like bold and italics sparingly?
  • Is your body copy left-aligned?
  • Are your headings and subheadings descriptive? Do they flow naturally from beginning to end?
  • Did you avoid large, daunting paragraphs and use small, easy-to-scan ones instead?
  • Did you include social share buttons in the post?
 
4. Include Visuals
Articles with images or videos tend to get chosen over non-visual articles in a search results page.
 
5. Engage
You always want to try to engage readers. Encourage readers to comment. Or, include a poll feature. Consider adding a call to action.
 
6. Consult your Traffic
Consult your traffic numbers. Which day do you receive the most visitors? If you finish your masterpiece at 2:00pm on Saturday, you shouldn’t necessarily post it at 2:01pm. If you don’t already have a set posting schedule, consider making one. 
 

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