Posted to Leigh Carver's blog on January 28th, 2014

The Drupal Marketer's Must-Have Modules

Marketing with Drupal doesn't need to be an uphill climb. With these four modules, it's painless and fun!

Drupal is a great platform for marketers: its flexibility and versatility make completing marketing tasks on the website easy— assuming you’ve got the right modules installed. If you’re having trouble marketing on your Drupal website, or aren’t sure what modules you need to install, here are my four must-have modules that make marketing tasks incredibly easy.

1. A good WYSIWYG editor

I was speaking with a good friend of mine who does marketing at a company with a Drupal website, and she was expressing frustration with how long it took to get a blog posted on their website. Nobody in the office knew HTML, so my friend was having to code in every single blog post that went up, sinking hours each week into posts that shouldn’t have taken much more than five to ten minutes apiece to put up.

“Do you have a WYSIWYG installed?” I asked her.

“You can do that?” she responded.

Installing a WYSIWYG module saved my friend’s company tons of valuable time, and their blogs began looking better, to boot. Moral of the story: if you don’t have a good WYSIWYG installed, meaning it’s taking you more than five minutes to format your content, install a new one. We’ll be talking more about choosing a WYSIWYG in a later post.

2. The Metatag module

When it comes to marketing, the metadata module is one of the most important modules you will install on your website. Metadata signals to Google what your content is about, and content with no metadata is far less likely to rank than the same content with well-optimized meta information.

Additonally, the metadata module comes with built-in options for Facebook’s knowledge graph and Twitter’s cards— letting you optimize for those two platforms as well. Want your content to go viral? It won’t if you don’t optimize that information, which you can only do with the metadata module.

3. The scheduler module

While the scheduler module might seem like what lazy people use to get blog posts running live, it’s actually a crucial efficiency tool. Being able to pre-load posts and schedule them all at once will free up smaller chunks of time further on down the line— and since emergencies happen, being able to schedule posts in advance can help take a load off of marketers’ minds.

4. The Automatr module

If you haven't integrated your marketing automation system with your Drupal website, you need to do so immediately. The Automatr module can pass information back and forth between your site and the Automatr marketing automation platform, letting you quickly grab information from forms, track visitor behavior, and figure out what marketing efforts work…. in real time. It’s an invaluable marketing tool, and one that every marketer should have on their Drupal website. 

Those are my four go-to modules for nearly any marketing task. What do you use to get things done, and what’s your favorite module? Let us know in the comments.

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