Posted to Ben Finklea's blog on May 12th, 2009

Drupal Explained

For the past four years, Volacci has been working exclusively with Drupal to create an honest and successful Search Engine Optimization firm and SEO Partner program that delivers results-driven traffic, conversions and content generation. In fact, over the years Volacci has become the leading Drupal SEO firm and prides itself over the mastery of the open source content management system. However, there is one barrier we seem to face with almost every client: What exactly is Drupal? I would like to take this moment to address four years of blank stares and clarify exactly what Drupal is and how it can help your business.

Drupal is a free and open source content management system written in PHP that makes the creation and maintenance of a web site much easier for any non-technical person. It is used as a ‘back end’ system for many different types of websites, ranging from personal websites, blogs, to large corporate and full e-commerce sites like Drupal is the most popular content management system available because it includes the ability to customize to fit the needs and functionalities of the owners and users, as well as having the support of a large open source community.

The standard release of Drupal, known as “Drupal core”, contains common features that are basic to most CMSs: the ability to register and maintain individual user accounts, administration menus, customizable layouts, flexible account privileges, RSS-feeds, blogging system, an Internet forum, and options to create an interactive community website. What sets Drupal apart is its keen ability to allow new features and custom behavior to be added by third parties. No programming skills are required for basic installation and administration, but it does offer a sophisticated programming interface for those savvy developers.

Themes and modules are the essential elements of Drupal. Themes help create the look and feel of a site, which can easily downloaded from a list. You can also develop your own custom themes, but it requires familiarity with PHP and the Drupal framework. Drupal’s modules provide the user with immense functionality that are available in a selection by Drupal. Drupal allows administrators to create users and manage their privileges easily: editing privileges, content creation, and page creation. Modules can also be customized in the same way as themes.

For some videos on introducing and implementing Drupal online, check out these out: Introducing Drupal and Implementing Drupal. Drupal is easy to use and easy to design with very few adoption barriers. You don’t have to contribute code to the innards of Drupal to make the changes you need. You just create or add on modules and themes to get the new looks and features you want. One of the greatest perks of using Drupal is that they really want people to contribute to making the CMS bigger, better and more efficient, and they make it easy to do so.

Many companies would love to have the time needed to optimize their website with Drupal, but can’t allocate the resources to do so. That is why it is imperative to hire a qualified SEO firm or to enlist in an SEO Partner Program that provides you with the Drupal expertise and knowledge that gets you ranked well and converting strong with your website. Volacci is the leading Drupal SEO company and very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.

Volacci.® Your Profit. Our Passion.