Content Strategy Video Trifecta: Kristina Halvorson, Jeff MacIntyre, and Joe Pulizzi
Last month a few Volaccians had the pleasure of attending Web Content 2010 Conference in Chicago - a conference discussing the emerging field of content strategy and now you can connect content with real results. The conference was hosted by Duo Consulting, a Chicago-based consulting firm.
Many of the leading minds were there to share valuable knowledge, insight, and experience with up-and-coming online copywriters, editors, marketing communicators, and fellow strategists.
Volaccians who made it couldn't stop raving about how great this conference was, so I thought it would only be my duty to pass along what I can to you. Please join me after the jump for three videos of our favorite sessions from Chicago’s Web Content 2010 Conference, featuring BrainTraffic’s Kristina Halvorson, Predicate’s Jeff MacIntyre, and Content Marketing Evangelist Joe Pulizzi.
Kristina Halvorson - Content First
Kristina Halvorson is the CEO of BrainTraffic, a content strategy consultancy, and author of Content Strategy for the Web. This presentation explains how content strategy can help organizations create, deliver, and govern useful, usable web content.
Jeff MacIntyre - A Methodology for Content Strategy
Jeff MacIntyre is the principal of Predicate, an editorial and content strategy consultancy based in New York. This presentation builds from Kristina’s and delves deeper into a methodology for content strategy.
Joe Pulizzi - Finding Your Content Marketing Strategy in 8 Easy Steps
Joe Pulizzi is a content marketing expert and founder of Junta42.com, a custom publishing and content marketing marketplace. He is an author (Get Content Get Customers), speaker, and evangelist for all things content marketing. His passion and personality truly shine through in this great albeit somewhat improved presentation for finding your content marketing strategy in 8 easy steps.