Content Marketing Builds Customer Loyalty, Drives Sales
Grow your customer base and increase customer loyalty with content marketing-- the process of building a relationship with readers by giving your business’s website and blog fresh, relevant content tailored to your industry niche. That new content makes readers come back to your site for information, building trust among the site’s visitors. Once trust is established, it’s easier for your company to convert the site visitors into actual customers.
- 86 percent of business-to-consumer (B2C) marketers are using content marketing.
- 90 percent of the B2C marketers reporting they use the mega-social networking site use Facebook for business.
- Twitter was used by 69 percent of marketers and YouTube by 65 percent of the marketers.