Breathe New Life Into Your "About" Page
If there's anything more predictable than a call to action on any business's website, it's the content of the "About Us" page. As one author on Search Engine People says, most "About Us" pages are full of "paragraphs of boiler plate text rambling on about a company touting its own horn." But there's hope! Allow us to introduce to you the "Connect" page.
- Use pictures of your staff/office. They add a personal touch and make your brand seem more "real".
- Give your content personality. Don't just ramble on about your company's background. Tell the visitor what makes you unique.
- Tell a story. This is a great article that talks about how telling a story can help sell any point you are trying to get across. In this case, we offer what you are looking for! Contact us!
- Have an easy to use contact form. Don't dilute it with 10 fields. Don't force visitors to format things the way you want them (ie postal code). Do ensure validation is simple and informative.