Breathe New Life Into Your "About" Page

Breathe New Life Into Your "About" Page

November 30th, 2012

If there's anything more predictable than a call to action on any business's website, it's the content of the "About Us" page. As one author on Search Engine People says, most "About Us" pages are full of "paragraphs of boiler plate text rambling on about a company touting its own horn." But there's hope! Allow us to introduce to you the "Connect" page.

 

From Search Engine People:
 
Think of the "Connect" page as a glorified "About Us" page with a contact form. One page to inform the visitor about you company with the focus on subscription and lead generation. With the growing importance of social media, the connect page can also be great place to compel your visitors to subscribe to your social media profiles. All the basic brand information and background tied together with ways to get in touch and stay up to date with you and your brand.
 
So how does a brand convert their "About Us" page into a "Connect" page? It's easy:
 
  • Use pictures of your staff/office. They add a personal touch and make your brand seem more "real".
  • Give your content personality. Don't just ramble on about your company's background. Tell the visitor what makes you unique.
  • Tell a story. This is a great article that talks about how telling a story can help sell any point you are trying to get across. In this case, we offer what you are looking for! Contact us!
  • Have an easy to use contact form. Don't dilute it with 10 fields. Don't force visitors to format things the way you want them (ie postal code). Do ensure validation is simple and informative.
 
What do you think? What methods have you used to vamp up your "About Us" section?

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