Bing & Google At It Again

Bing & Google At It Again

December 5th, 2012
Bing & Google At It Again

In a new ad campaign, Bing bashes Google Shopping's entirely-paid search listing results. Called "Scroogled," the campaign takes aim at the fact that, since May 31, 2012 all Google shopping results are paid ads.

Search Engine Journal quoted Bing as saying on the website for the campaign, Scroogled.com :
 
“Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results. They call these Product Listing Ads a truly great search. We say that when you limit choices and rank them by payment, consumers get Scroogled. For an honest search result, try Bing.”
 
The transition from freemium to premium, although officially announced in May, begun in October-- thus Bing's wait on the campaign. It will be interesting to see how (or if) Google responds to the ads. Likely, it will repeat what it emphasized in a SEC disclosure that “after all, ads are just more answers to users’ queries.”
 
What do you think? Are you worried that the paid listing model will move beyond Google Shopping? Share your opinions with us in the comments.
 

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