Posted to Ben Finklea's blog on March 10th, 2013

March 10, 2013 - Launch Day!



"We are here! We are here! We are here!" 
--Dr. Seuss, Horton Hears a Who! 
Today, we launched Automatr at SXSW Interactive. 
We are extremely excited to bring this new marketing platform to the Drupal and WordPress communities and, if you are at SXSWi, I hope you will come by Booth 811, see a demo and even pick up a Flipbook of your favorite Vine video. 
As Volacci has grown, it became increasingly clear that revenue growth for our customers would be increasingly driven by personalizationcontent delivery, and social integration. And while we delivered all of those things (and more) to our clients, we knew that to really change the way that digital marketing works we had to scale our delivery model.
I am pleased to announce Automatr as your marketing platform of the future.
As we built Automatr, we had 4 fundamental requirements for our software. It had to be:
  1. easy for any marketer to use,
  2. sturdy enough to handle the biggest of loads, 
  3. sophisticated enough to meet any organization's marketing demands, and 
  4. adaptable to anything the future Internet could throw at it.
I believe we have achieved all 4 and that you are really going to love what we've created.
Five years ago, we set out to create fantastic marketing experiences for our customers. At the time, it was just Erik Wagner and myself offering basic SEO and website services. Our team was small but we had a huge vision of what digital marketing could be. Today, we have over 40 people, including 15 at our headquarters here in Austin, TX. 
I want to take this opportunity to thank everyone on the Volacci team. You have shown yourselves to be consumate professionals and dedicated engineers of social marketing. You are my inspiration and I look forward to the next 5 years and beyond.
I also want to thank our customers. Your decision to take a chance on a small startup from Texas was the greatest of gifts. Your feedback continually shapes our company. We are who we are because of you. Thank you.
Let's change the world!
--Ben Finklea, Founder and CEO