Posted to Ben Finklea's blog on January 4th, 2010

2010: The Year of Conversions

Happy New Year! I hope everyone’s winter break was festive and restful. Throughout 2009, the Volacci blog focused primarily on Search Engine Optimization (SEO), Search news, and Social Media Optimization. In 2010, we have officially deemed it The Year of Conversions around the Volacci office for ourselves and our clients, and that will definitely be reflected throughout our blog.

There is more to the equation of online success and search marketing than simply optimizing your website for rankings. You need to be optimized for conversions as well, and that is what Volacci is going to focus on in 2010: Conversion Rate Optimization (CRO).

What is CRO?

Most websites, even the slickest, convert only a small percentage of traffic into paying customers. That makes every marketing dollar that much more precious. According to a recent Clickz report, the average online conversion rate is around 2.3 percent, with some of the highest websites at around 9 percent. Conversion Rate Optimization (CRO) uses techniques to improve a website’s conversion rates, thus turning that hard earned (and often times paid) traffic into more money for your online website or business.

Over the next several days and weeks, I will go over different techniques and topics that will help you create a more lucrative website: demographics, psychographics, USP, performance gaps, persuasion techniques, and more. Keep checking in for more effective tips for optimizing your conversion rate.