Posted to Ben Finklea's blog on December 14th, 2010

How to Set Up a Time Goal For a Specific Page In Google Analytics

Ok, so I admit it, this is a completely geeky and niche blog post. However, if you are looking for this specific bit of information, do a little dance because here it is. Setting up a time goal for a site in Google Analytics is a pretty easy task, but to find this information for a specific page, it is a little more complicated. The key here is to used advanced segments. Strap on your hats and get ready to go.

1) First, log into your analytics account and click on “Content” once you get to the dashboard.

2) Click on “Advanced Segments” on the grey bar at the top of the screen. On the Advanced Segments drop down menu, click “Create a new advanced segment”.

3) Under the green “Dimensions”, click on “content” and drag the green “page” bar into the “dimension or metric” box to the right.

4) Next, you will need to select the page or pages you want the goal set for. First you need to select a “condition”, which is set as matches exactly by default. Under Value, type in the specific webpage you would like to apply the segment to. Perhaps you want to see how many people spend more than 2 minutes on your blog, you could just type in “/blog” into the Value box. You can also be more specific down to a particular post. Just type in the url of that post.

5) Underneath this box, click to Add “and” statement.

6) On the left side of the page in the blue box labeled Metrics, click on Site Usage. You will see a drop down with a number of different categories. Drag the blue box labeled Time on Page into the box labeled dimension or metric.

7) Select the condition “Greater than” and assign a value in seconds in the next box. 8) Type in a name for the segment in the “Name Segment Below”.

9) Just to make sure everything is set up correctly, click on “Test Segment”. You will see the number of visits that match the parameters of the segment you created to the left side of the screen.

10) To finish, click on create segment next to the name segment toward the bottom of the screen.

11) Now, going back to the dashboard, you will have the opportunity to see the number of people who spent the allotted amount of time on the site by clicking on the advanced segment. The amount of people who spent the allotted time on the page will show up as an orange bar on the graph.

Wapow, there you go!