Posted to Ben Finklea's blog on May 20th, 2009

PPC Campaign Metrics

When it comes to Pay-Per-Click campaigns, Volacci uses a variety of metrics in order to deliver quantitative data for all those number-hungry clients. We apply these standard metrics to your campaign: cost per click, cost per conversion/acquisition, total spent, number of impressions, and number of clicks. With these numbers, we can get a good idea of how well your site is performing with constant, up-to-the-minute updates so that you can see how well your new keyword terms are performing or if your new homepage is doing well.

Of course, our SEO efforts tell us what kind of traffic your site is generating, how many conversions you are getting and the increase or decrease of keyword and term rankings. Even ‘clicks’ themselves are very valuable and it’s always worth a glass of wine to know when there are eyeballs on your website, but do you know if these referrals are coming to you from link development? Do you know how to track link conversions appropriately? It can be very difficult to associate a conversion with an initial link from months ago, but if you can, it can save years of your life.

Sometimes you can get a visitor who comes through a link but then return later to begin or complete the conversion process. They could also keep coming through the same link to convert over and over again, which gives that link tons more worth than you may initially think. This is where more advanced metrics come in, with visitor behavior monitoring, loyalty, and value assignment to links.

Links are good for more than just improving rankings and traffic, they can bring tons of traffic and possible conversions. It is important that you or your SEO company have advanced analytics that properly measure and maximize the link development and building campaigns that your company may implement. Volacci actively implemented Google Analytics on all our PPC campaigns. Volacci is the leading Drupal SEO company and very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.

Volacci.® Your Profit. Our Passion.