Posted to Ben Finklea's blog on May 8th, 2009

If You SEO It, They Will Come

In the 1989 film Field of Dreams, Kevin Costner’s character, Ray Kinsella, is an Iowa corn farmer who hears voices in his corn fields whispering mysterious riddles. He interprets them to mean that he needs to build a baseball diamond, instead of harvesting his crops. Huge risk, big pay-off. The risk Costner’s character takes lead him on a journey to find a reclusive author to help interpret the continuing messages and the purpose for his field. Once James Earl Jones gets involved, the infamous 1919 Chicago “Black” Sox show up in all of their ghostly glory and remind Kinsella to pursue his true dreams in life. In the spirit of Friday mornings, I will attempt to stretch this into an analogy on Search Engine Optimization.

If You SEO It, They Will Come

When business owners first make the move to the web, they may not completely grasp the concept of SEO and how it contributes to the successful pursuit of relevant traffic and conversions, a dream every company has for their website. The first mistake they make is ignoring the whispers of SEO in the air. It may take seeking out and hiring an SEO firm or guru to master the mysteries of the search engines and generate a steady stream of customers to their site. It is imperative in today’s e-commerce climate to invest in SEO.

Go The Distance

Any white hat, organic SEO campaign takes a few months to pick up significant speed and give you the results you visualized from your launch meeting. Kinsella didn’t have ghosts of baseball players popping up the minute the chalk was laid, and neither will you (that is what montages are for). Remember, an investment in SEO isn’t a quick fix. Just like the baseball season, SEO is a long and strategic process that will pay off huge dividends when patience and continuous involvement is invested. If you want some ‘proverbial SEO steroids’, you will get busted by the search engines very quickly. Don’t be Manny.

Ease SEO Pain

Just like in baseball, some days are better than others with SEO. Even the best baseball teams in Major League Baseball history lose almost a third of their games. I don't want to imply that you will lose rankings every third day, but in SEO, you are going to experience some days that are better than others. This is absolutely no reason to freak out, call your therapist, or go hit the bottle. Ease your own pain by realizing that your traffic, conversions, and customers are real people, and real people are unpredictable. With that being said, don’t get too relaxed, if your SEO firm never delivers, then it may be time to look for a company that will. That is why baseball teams fire and hire managers.

Field of SEO Dreams

When implementing Search Engine Optimization into your business and its website, it is always ideal to have realistic and risky goals. If you never take risks, you never know what your true potential really can be. Your SEO firm will be able to help you establish the most effective strategies to reach these goals, as well as tell you if they are, in fact, “good” risky goals. Volacci is the leading Drupal SEO company and very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.

Volacci.® Your Profit. Our Passion.