Posted to Ben Finklea's blog on May 5th, 2009

Optimizing Images For Search

When websites are being updated and optimized for search engines, certain elements are often times overlooked or ignored, resulting in missed opportunities and lower search rankings. By now, you have probably heard a ga-zillion times about using keywords strategically throughout your content, titles, and tags; but are you using them for your images? Despite the fact that Google has its own search domain for images, paying more attention to naming and additional tags for images will make a big difference in search referred traffic. Here are a few pointers that may make your image much more popular.

Image Name

How many times have you saved an image to your desktop or images folder from the internet, and the image was called DSC000321.jpg? You need to name the image according to it’s content: business-man-phone.jpg, and do not use spaces in names, use dashes instead. By making use of the “title” attribute, you are adding useful information that helps search traffic find relevant images.

Image Size

If you need to resize your image for your website, resize using a photo editing program before uploading it into your website design program. If you rescale the image within the website design program, you typically are creating a smaller image but with the same file size. This just creates more work for your browser and you stand a chance of losing significant quality.

Image Format

If you want to optimize your images, you should use either of two formats: GIF and JPEG. Most browsers will only recognize these formats, so you may not have any choice. Both of these formats are compressed and are organized in a special way in order to minimize the file size, without compromising quality too much. The difference between JPEG and GIF is the way each compressed data. JPEG compression is designed to optimize images with fine gradations of color. GIF compression is designed to optimize images with large continuous areas of color, such as illustrations.

Optimized images are just one way to increase your search rankings. They may not single-handedly fund your retirement, but they can bring you leads and conversions in ways that you may not be considering yet. Volacci is very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.

Volacci.® Your Profit. Our Passion.