Posted to Ben Finklea's blog on May 1st, 2009

Researching Backlinks for Drupal SEO

One of the most beneficial SEO executions for your Drupal website is building quality backlinks. The idea behind building backlinks as part of the page rank algorithm is that if a page has great content, people will start linking to it. The more quality backlinks a page has, the better. But you shouldn’t rely too heavily on the fact that the content is good and quality people will automatically link to you. It is true that if the quality of content is great, so will the backlinks, but what you get without any effort will be considerably less than what you need to successfully increase your rankings. Finding quality back links can take a lot of effort, but if you use an advanced search operator, it will deliver consistently over time.

One of the most beneficial SEO executions for your Drupal website is building quality backlinks. The idea behind building backlinks as part of the page rank algorithm is that if a page has great content, people will start linking to it. The more quality backlinks a page has, the better. But you shouldn’t rely too heavily on the fact that the content is good and quality people will automatically link to you. It is true that if the quality of content is great, so will the backlinks, but what you get without any effort will be considerably less than what you need to successfully increase your rankings. Finding quality back links can take a lot of effort, but if you use an advanced search operator, it will deliver consistently over time.

Research Prospects

The first step you have to do is research what backlinks you want to create and find the proper prospective websites. A great Google search command to build link prospects is the “Allinurl” command. Let’s say you want to find a Drupal website on that does web design.

Just type: “allinurl: Drupal design” in Google without the quotes to find sites with “Drupal” and “design” in the URL. Don’t forget that there are other important related keywords or variations that can prove to be valuable to your specific link building campaign.

Advanced Research

If you are looking to receive links back through commenting on other sites with the ability for visitors to leave comments without using “rel=nofollow” then you can get creative. Drupal is one of the content management systems that do not include the rel=nofollow. So, using the same basic keywords or related phrases, you can locate some great sites that you can potentially get comment links.

Type in “allinurl:q=node design”. This search command looks for Drupal’s standard non search engine friendly URL format condition with the keyword “design” also in the URL.

Drupal sites with keyword phrase “Drupal design” with comments turned on and that allow HTML links to be added are almost always followed:

http://www.google.com/search?hl=en&safe=off&q=%22drupal+design%22+%22All...

Want to get more specific and search for the keyword in the title? Try the “intitle:” search operator.

http://www.google.com/search?hl=en&safe=off&q=intitle%3Adrupal+design+%2...

If, for some unknown reason, you want to go the broad route not specify the CMS platform and just search for sites allowing the HTML tag, which usually specifies a followed link and brings up endless results:

http://www.google.com/search?hl=en&safe=off&q=%22Allowed+HTML+tags%3A+%3...

Building up quality backlinks for your site doesn’t have to complicated process, but it does take time and effort. If you want the benefit of quality backlinks, but don’t have the time, you should find a reputable SEO company that can do it for you the right way. Volacci is a leader in Drupal SEO providing service such as Search Engine Optimization, PPC management and Consultation. Drupalman Photo credit courtesy of Andre Molnarof Be Circle.

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