Posted to Ben Finklea's blog on July 29th, 2009

Is Your Website Ready for the Holidays?

Believe it or not, online retailers are already gearing up for the holiday shopping season. Too soon? Most people may think so, but preparation can never start too early. Due to the lagging recession, most e-tailers are looking to seriously capitalize on the holiday season to hit their annual goals. And, with more people expected to do their holiday shopping online than ever before, the competition is going to be cut-throat. It is also anticipated that holiday shoppers will be begin shopping earlier in the year than ever before, in order to spread out their spending over course of the next several months. This predicted tread increases the importance for e-tailers to prepare earlier in the year, in order to have a lucrative holiday sales season.

There are a few necessary preparations for any online retailer looking to hit their annual goals. You need to make sure that your website and online technology can support any of your marketing objectives. You will need the capacity to accurately and efficiently process a large amount of online orders with a unified dashboard that will monitor sales strategies quickly. Preparing the online store front for an easy, friendly user experience that also makes it simple for the management is essential.

To avoid any problems that may put a grinch in your holiday, you should seriously look at any improvements to your website. Consider switching to an open source content management system, such as Drupal, for a search engine- and user-friendly platform to run your e-tailer website. Now is the time to make the move, because migrating a site doesn’t happen overnight, nor does getting a migrated site positioned competitively in the SERPs. Search engine optimization and marketing can make or break your e-tail store sales goals, but you need to prepare earlier than ever before this year.