Posted to Ben Finklea's blog on July 6th, 2009

Twitter Behaviors You Must Avoid

The internet is all the rage over Twitter, the social networking tool that is becoming more and more important to marketing circles everywhere. There are ‘gurus’ popping up that say they know the best paths to take for Twitter-based marketing, but most don’t have a clue what you must do to sell on Twitter. Here are some important points you should try to avoid, when marketing on Twitter.

1. Don’t ‘tweet’ about everything. If people are following you because you are a proclaimed expert in your field, they don’t need to hear about how cute your new puppy is, or what you did over the weekend. If you tweet about every little unimportant thing in your life, then people will stop following you. If your Twitter account is for your business, every tweet needs to be business-related and very helpful.

2. Don’t irritate people. Unless you are a radio talk show host who is paid to rant, don’t post irritating tweets loaded with expletives or extremely inappropriate opinions. Some people on Twitter think it makes them look cool, just like in high school. But it doesn’t, just like in high school.People will unfollow you faster than you can swear.

3. Don’t spam. It is considered extremely bad form to make use of a product image in place of your profile image. It is in bad taste and should be avoided at all costs.

4. Don’t just tweet links. If you are on Twitter to sell your business, but you continue to tweet associate links to simple products within your industry’s niche, then you won’t make any sales. It’s that simple.

Take these Twitter tips with a grain of salt, because there always seems to be an exception to any social media tactic these days. In general, Twitter has been a testing ground for new ways to market to socially-active and networking-savvy individuals. Just like any other form of traditional marketing’s emerging cycle, there are growing pains and spurts that all active participants must ride out. Some learn their lessons, others go the way of the dodo. It’s up to you to decide if you want to use this advice and take flight in the new era of online marketing, or continue to be a case study for what not to do, the choice is yours.

Volacci.® Your Profit. Our Passion.