Posted to Ben Finklea's blog on January 20th, 2009

Do You Take Keywords Laterally?

Key_Words_0.jpgIf you are a small business, you may find it difficult to get noticed above your big competitors with their deep pockets, seventeen websites, ten times as many employees and three Facebook brand profiles. It is a challenge to find yourself on page one of Google in these circumstances, but not impossible. You may be surprised how easy it is for your website to rank higher on search engines and get noticed amongst the dilution of the big dogs. Use SEO lateral keywords, otherwise known at long tail marketing. Whichever term makes your breakfast taste better, it is a strategy that can increase your chances of getting your website on the first page of search engines. The concept behind long tail marketing is to target keywords that are less competitive. It is true that these keyword phrases are less popular, but your chances of getting on page one of Google is much greater. And that, my friend, is more popular with your profit margin. Let’s be realistic, if you don’t land on page one, or maybe even two, you are not going to maximize your keyword investment. Take your industry keywords laterally, and you will be surprised how important targeting long tail keywords can be to your business.

Long tail keywords that branch out laterally from your SEO target audience are often overlooked by your big competitors and may be that opportunity to reach your customers and page one of any search engine. Long tail keywords can cumulate more valuable web traffic and conversions than the key words or phrases that your competitor has saturated. Lateral key words also require lateral thinking or, if you are stuck in the 80’s, thinking outside of the box. Try thinking like your customers, what key words or phrases are they going to use to search for your web site. Also, don’t overlook your website statistics, there may be some great lateral key words or phrases that only generated a few visits, but it could be that you are too far down the list to profit from it. It may also help to generate more content to get a larger number of visitors to your site from your lateral key word or phrase.

Ranking well on the top search engines with lateral words can be extremely valuable for your website. But don’t put all your chips on lateral words. High SEO rankings doesn’t just come from doing one thing right. You still need a quality product, website content, backlinks, and an SEO company that is passionate about your profit. Volacci SEO Marketing will help your online business get ranked high in all the major search engines, optimize your conversion rates, and increase your profit margins.

Volacci. Your Profit. Our Passion.