Posted to Ben Finklea's blog on January 7th, 2009

ROI Strikes Back

US_Search_ADV_Spending_0.jpgNews can be pretty bleak these days. So many corporate giants are falling left and right, you would think everyone was named David around here. Analysts are focusing on the fact that this year many be the first that the U.S. search advertising growth slows below 20% annually. Yet most estimates predict an uptick at a slow and steady rate. An eMarketer report released Tuesday suggests a not-too-grim future for the U.S. online search advertising industry. There is a growing sentiment that marketers will actually rely more on search marketing as many companies become very cautious about their budget spending and look for efficient methods that yield substantial ROI that proves that the campaign is working.

The ability to track performance will send more marketing dollars into search than any other form of advertising media. It is predicted that U.S. search ad spending growth will slow to 14.9% in 2009, compared to 21.4% in 2008. It is also estimated that companies will spend $12.3 billion on search advertising in the U.S. this year. That is still a fairly large pie being cooked, and there will be plenty to go around.

Recovering from this economic recession will not be easy. If we experience a strong economic recovery with the new administration, we should see a full recovery in four years. Search advertising will remain the prime recipient of online dollars and continue its dominance relative to other online ad formats. Do you want to wait until our full recovery from the recession in four years to initiate effective and efficient ROI measures for your business? Do you want to maximize the dollars your business spends on online advertising? Give Volacci a call to immediately start building for a better 2009, or to request a free proposal online to begin getting substantial ROI for your ad dollars. Volacci guarantees that by the end of your contract you’ll have enough additional business from your website to pay for our services or we’ll work for free until you do. Your Profit. Our Passion.

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