Posted to Ben Finklea's blog on February 11th, 2009

Building Quality Links

chain_0.jpgYou may not be able to go back to your high school reunion and flaunt your site’s link popularity, but you can relish in your high search ranking and visibility during the economic downturn. One of the major factors of a site’s popularity is the number and quality of the links pointing to your website. Link popularity has become one of the most significant techniques of search engine optimization. Which means you cannot have high search rankings and visibility without link popularity these days.

There are considerable points that may be necessary while building links to ensure quality for your site. Directory Listings help in boosting the link popularity because they are known to produce relevant content and are usually edited by humans.. and most online browsers like humans. Also, do not be afraid to request links from some select websites. You may have to send them a convincing reason to link back to your website. They could be interested in building one-way or reciprocal links that are very effective quality link building. You can also promote links within your site, providing incentives for other sites to link to your site.

Another strategy that may generate many links to your site is to publish informative articles online for your target audience. You should submit the articles to the appropriate publications pertaining to your industry. Be sure to include a short introduction to your company and include your company URL in the article. It may be worthwhile for you to include testimonials for products and services you offer within your website. If the testimonials are concise and honest, the companies will definitely ask to display the statements on their site. In return, you get a link back to your website and more visibility.

Search engine optimization strategies and tools are very helpful in getting your business seen online. Being found within the first few pages of any search engine can make a significant difference in your traffic and conversion rates. Volacci is very passionate about your online success and we believe in purposeful, proactive communications.

Volacci. Your Profit. Our Passion.