Posted to Ben Finklea's blog on August 25th, 2009

SEO Tips For Site Redesign - Part 1

Throughout the life cycle of a company’s website, there may be a redesign process or two that occurs. This is a very important time for a company, especially for those who want to safeguard all their SEO efforts and not skip a beat in their natural rankings, traffic and conversions. There are many different decisions that can influence the SEO from the earliest stages through launch that make it difficult to identify the best method possible. Any form of business, technology, navigational, content, design, or coding decisions can make or break the site redesign and its overall SEO. It is important that you ensure that SEO best practices are being implemented into your site during this process. Here are tips that will make sure your site doesn’t drop off into an oblivion.


Each unique page on your site redesign should have a single, canonical URL. This makes it incredibly easy for search engines to crawl and index your site. It will also help you avoid duplicate content penalties for having the same content on different pages with the same URL. The best way to stop content duplication is to make sure it never happens.


Links provide the ability to crawl a site, passing link popularity and keyword signals on to the search engines and their SEO-hungry spiders. A site that is not crawlable will not be indexed by the search engines, which will not produce organic rankings, which leads to absolutely no natural search traffic or conversions. If you have dynamic content on a web page, remember this: navigation must be crawlable with JavaScript, CSS and cookies disabled.

Redesigning a site can be very tedious, time-consuming and, if not done properly, outrageously frustrating. Despite all the SEO mojo you had coming into the process, if you don’t stay on top of the redesign, you could lose it all. And you’re not going to have Mike Myers around to help you get it back. Check in tomorrow for more SEO tips for site redesigns.