Posted to Ben Finklea's blog on August 12th, 2009

Optimizing Your Optimized Content

Many SEO practitioners will make the mistake of writing all their content for the search engine spiders and completely neglecting the actual human visitors that will read the virtual web food. This type of mistake will yield one of two outcomes, with both causing irrefutable harm to one’s overall business.

1. High Rankings, Low Readership

The spiders love your content and they place you on a pedestal in the SERPs. However, real human beings who wield the cash-producing credit card numbers and real-life problems and needs become so frustrated with your “spider-talk” that they search for more user-friendly information.

2. Low Rankings, No Readership

This may be the worse of the two outcomes. The spiders catch on to your writing strategy and penalize your site by removing it from the rankings. This renders your website ‘unfindable’ and your online presence dies instantly.

Neither of these two outcomes are optimal. Optimizing your optimized content for both the spiders and the real human beings that will visit your website is crucial for online success. Excellent copywriting that optimizes optimized copy will be natural, relevant, interesting and simple. This may be one of the most important elements in any dynamic SEO campaign.