Posted to Ben Finklea's blog on April 10th, 2009

Organic Search Explained

When implementing SEO and SEM campaigns for your website, it is important to understand the terminology and procedures that are being used. One of the common elements of SEO is getting a website ranked well in organic search. Many businesses and clients fairly new to SEO may get misconstrued with the term, “organic”. It doesn’t mean that your ranking is free of pesticides, grown on a farm by hippies, or costs an extra dollar and some change per serving. Organic search listings are search engine results pages that appear because of their relevance to the search terms used, as opposed to their being advertisements.

The Google, Yahoo!, and Live search engines have a nasty habit of combining advertising and search results on their results pages. In each case, the advertisements are designed to look like the search results, except for a minor visual distinction, such as background color and or placement. The appearance of the advertisements on all the major search engines is so similar to the organic search results that a large majority of online browsers cannot distinguish between them.

According to PEW, 38% of ordinary online users do not realize that many of the highest place results on search engines are advertisements. It is even more important that the search engine optimization industry distinguishes between organic search and paid adverts. The common perspective among general browsers was that all the results were, in fact, ‘results’. The term ‘organic’ was created to help distinguish the real search results from the paid adverts and is now used widely throughout the search and web marketing industries. Google reports that users of their search engine click on organic results more than adverts, and most feel that users are avoiding the adverts results all together.

Achieving high organic search results is a primary strategy for search engine optimization and an important element in the Volacci SEO equation. If your business is online and the closest thing to organic search you have is a Whole Foods, you should consider giving us a call for a consultation and proposal. Volacci is very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.

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