Posted to Ben Finklea's blog on September 23rd, 2008

Keyword prominence

When you're really trying to focus on a specific keyword the actual place it appears on your web page makes a difference and as a rule of thumb: the earlier the better. Some SEO practitioners have had success placing the keyword at the top of the page in bold and in large font. This prominence signals to the search engines that this word or phrase plays an important role on your page.