Posted to Ben Finklea's blog on September 19th, 2008

The truth about PageRank

It is easy to become obsessed with the PageRank of your website. Many people see it as the golden standard of how Google ranks your site against your competitors. It's best not to become obsessed with this because even if you have a high PageRank, another website can outrank you in the search engine results, even if they have a lower PageRank. Check your PageRank once in a while, but don't obsess over it because there are so many other things that you need to be focused on if you want to show up at the top of the search engines.