Posted to Ben Finklea's blog on September 17th, 2008

User-friendly URLs

You already know how important your domain name is and, of course, you want to include target keywords in that domain. But when doing this you should be wary of a common domain name mistake. Keep the hyphens to a minimum. The domain may be available but look at all of the hyphens. These hyphens make your website look like a spam site, even though you may provide very high quality content. It's better to sacrifice a keyword or two than to come off looking like a shill site. Get creative with your domain name and keywords and see what else you can come up with.