Posted to Ben Finklea's blog on September 15th, 2008

Try an article exchange

Everybody is familiar with link exchanges where websites link to each other reciprocally. There are potential penalties for doing this and generally, it's not a very effective way to get traffic. One thing that can be effective is an article exchange. You trade articles with another website in a related industry and you both get links and a chance to spread your particular message. This type of exchange benefits both of you while providing valuable content for your readers.