What to look for in your analytics
There are so many things that are tracked in your site's analytics that you could spend all of your time trying to learn about what is tracked and what it means. But to get you started there are a few basic things you should be focusing on. The four main statistics to follow are: Visitors, Keywords, Referrers and Exit Pages. These will give you a pretty good idea of who your visitors are, where they're coming from, why they've come there and which pages they're leaving from.