Posted to Ben Finklea's blog on October 10th, 2008

Hyphens in your URL

When you are choosing a domain name there are many factors to consider. How easy is it to spell or remember? Does it contain your target keywords? Sometimes hyphens can help you get keywords or phrases that you might not be available otherwise. A good rule for hyphens is to keep them to a minimum. Use two at the most, any more than that makes your URL look like a spam site.