Posted to Ben Finklea's blog on October 8th, 2008

The Google Algorithm Shift

A favorite topic among SEO professionals is the inevitable change we will see in Google's algorithm. A slight shift in the way Google determines PageRank could turn an entire SEO campaign on its head. Guess what? That shift has already begun. If you look in your Google Webmaster Tools you'll see that Google is tracking RSS feed subscribers. This is just one indication that Google is moving toward an algorithm that is based on user behavior. This is a logical shift but it is going to take some getting used to, especially for SEO veterans who have never had to worry about things like bounce rate before. That's good news for our clients, though - bounce rate is one of the key usability statistics we pay track so it's something we've been paying attention to for years now.

Keep an eye out for more from Google as they make the shift toward ranking sites that provide a better user experience.