Posted to Ben Finklea's blog on November 21st, 2008

Holiday Season Marketing

money_bow_0.jpgBrace yourselves. With the current state of the economy, we are about to have the weakest holiday season in twenty years. According to Fitch Ratings, retail sales were negative in the “back to school” period for the first time since 2001, and expect it to continue for the remainder of 2008. This unfortunate trend will yield an expanding consumer base that looks more to spending what cash they have, rather than running up their credit cards. This means that, with discretionary spending down, consumers will be looking to maximize the value of their dollar.

This doesn’t mean that you need to create a proverbial “dollar menu” for your business. It is very important that you help consumers understand the value of coming to you for business. Of course, this is always a principal that should be implemented in your different marketing strategies, but often enough it gets lost in the heap. No matter what your marketing budget is, you should continue to market during these dark times, and it is now even more important than ever to have a very clear, precise marketing message to differentiate your company’s value.

Volacci is here to help you in this quest of differentiation. Your company’s value is one of our strongest passions. Your increasing value means your online conversions and profit margins are growing. Even in the darkest moment of our economy, Volacci will be working harder than ever to maximize your SEO needs and overall value. You should give us a call, or request a proposal, so you can avoid any possible marketing problems during the holiday season. We are here to help you, because your profit is our passion.