Posted to Ben Finklea's blog on November 18th, 2008

Love Your Users

love_me_0.jpgAs our society turns more and more to the Internet for consumption, so shifts where we seek advice and feedback on products in order to justify a purchase decision. No longer are we as a society satisfied with what 4 out of 5 dentists recommend, or the exhausting debate over whether you’re a ‘choosy’ mom or not. According to Jupiter Research (August 2006), 77% of customers use reviews in their decision-making process when shopping online. Jupiter also reports that over 60% of people who buy offline had researched online, thus reviews significantly impacts offline purchasing as well.

User-generated content on your website will accomplish two main objectives for your online business. It will increase your conversion rate and improve your natural search rankings in all the search engines.

In a case study conducted through a major electronics site of 30,000 monthly unique visitors, the consumers converted 60% more often, spent 50% more, and viewed 82% more pages with reviews than pages without. In addition, 26% of search results in all search engines are linked to user-generated content. (Nielsen BuzzMetrics)

User-generated content is the 21st Century equivalent of a very effective word-of-mouth campaign. It gives your brand more equity and identity, and creates contagious brand-loyal customers. It can also provide you with constructive feedback on how to improve your product and services. To us, it sounds like a win win situation, and we love winning here at Volacci, because your profit is our passion.