Posted to Ben Finklea's blog on November 17th, 2008

Are All Links Created Equal?

link_0.jpgOne of the first rules of Search Engine Optimization is to build links on your website in order to get ranked higher by search engines. But to the chagrin of someone’s grandmother, all links are not created equal. Some links are more valuable and popular than others, and certain categories of links can even lower your site’s ranking. Link Value and Popularity is important because it is a decisive factor used by search engines in determining a site’s position in search results. The more inbound links a website has, the more popular it is ranked.

In addition, the more popular the web sites are that are linked to yours, the more valuable your popularity is to the search engines. It’s like leveraging your website through high school! Only this time, your business profits are at stake. Wouldn’t it be reassuring to have a guarantee for your web site’s value, popularity and profitability that is just as strong as the guarantee that that ‘one guy’ from high school will show up in his letter jacket and same haircut to the your next reunion?

We believe in your web site’s value and popularity because your profit is our passion.