Posted to Ben Finklea's blog on November 11th, 2008

Advanced Segmentation: Functional Bliss

Volacci_Shampoo_0.jpgYesterday I began to explain how Volacci’s efficient and functional analytic features will improve your conversion rate and will change how you make quantitative-based decisions entirely. The first new feature for your business is an advanced segmentation. This will enable us to isolate and analyze subsets of your website’s traffic. With only a few mouse clicks, we can create efficient filters for quick segmentations, such as “Paid Traffic” and “Visits with Conversions”. With these custom and advanced segments, we not only apply them to your current and data, but also apply them to any past data that exists.

Once your advanced segmentations are created and implemented, we will compare them side-by-side to other segment performances to generate custom reports, giving you a specific and unique view of your data. You can choose the information and metrics that you want to see, organized in the way you want to see it. Your custom report will include tabs with access to related data, i.e. “Goal Conversions” tab, that expand the report into multiple levels of sub-reports. Your custom reports will be available for as long as you want it. Soon we will create customers this way… one can dream, can’t he?