Posted to Ben Finklea's blog on November 10th, 2008

Falling Out of Old Habits and into New Trends

Falling_Leaves_0.jpg It is finally starting to feel like the Fall Season here in the hill country of Austin. Around here, every season but summer is a rumor until it happens, and once we believe the rumor, the season is already gone. Like rumors of the fall, we also cherish our sweaters, because we don’t get to wear them as often as they should be worn. For this very reason, I’ve fallen into this old habit of wearing a few favorite sweaters quite frequently during the short, chilly season here in central Texas.

My wife makes it a point get me a new sweater every year for Christmas, in hopes that I will fall out of this old habit. Up until this year, the new sweater is usually left in the closet, next to last year’s sweater, or the one from the year before.

It wasn’t until the other day, when a co-worker of mine pointed out that they had a sweater in middle school like the one I was currently wearing, “Nice Cosby sweater! It was very trendy back then,” he had said between cooling blows on his morning coffee. It was at that moment, that I knew it was time for a change. It was time to fall out of this old habit and fall in to a new trend.

Just like sweaters, business web analytics can fall out of style and functional application. Twenty-first century business dynamics require adaptive and flexible solutions. Volacci’s improved analytical process of your website’s revenue potential will provide a whole new perspective to how you make decisions. New enterprise-class features have been added that include advanced segmentation, custom report generation and multi-dimensional data visualizations (fancy term for motion charts). We are bouncing off the walls here at Volacci to implement these new inspirational tools to your business and its prosperity. I will cover the new features in more depth throughout this week in my blog.