Posted to Ben Finklea's blog on July 28th, 2008

Provide good content

Whether you are describing your product and services or writing blog entries, you have to provide quality content. Many SEO practitioners will focus on what the search engines and their various robots will see. This is important, but we can't forget about our human readers! The search engines can send us traffic but if we don't provide quality content, the visitors will leave and our traffic is then useless.