Posted to Ben Finklea's blog on December 2nd, 2008

Is Your Business Recession-Proof?

Just_For_SEO_0.jpgIt’s official. On Monday The National Bureau of Economic Research declared what has been keeping us all up at night for the last few months. The U.S. economy is officially in a recession, and has been since December 2007. Employers nationwide have trimmed payrolls by 1.2 million jobs in the first 10 months of this year. On Friday, economists are predicting the government will report a loss of another 325,000 jobs for November. The current recession is one of the longest downturns since the Great Depression of the 1930's. However, there is no need to panic. This recession will not turn into a depression. Most experts predict a resurgence of the economy by the end of the second quarter in 2009. There may be a lot of gloom now, but experts don’t foresee any doom on the horizon.

Is your online business recession-proof? Like most of us, the answer is a resounding ‘No’. With that being said, you should ask yourself: “How can we avoid most of the pitfalls of the recession and keep our conversion rates and profits at a respectable margin?”

Some businesses feel that drastically cutting back their advertising and marketing budgets is an acceptable solution, but it may be their biggest mistake. A wiser solution is to not cut back on marketing, but re-evaluate your online marketing strategies to maximize your SEO analytics so that every dollar you spend on marketing is giving you quantifiable results.

Volacci is passionate about your conversion rates and profit margins. We understand that bad advertising equals early gray hair, with no Anti-Graying solution for bad advertising. We also understand the frugality of the times. That is why we not only have an SEO Specialist assigned to your business, but they are hands-on with every aspect of your portfolio. Fortunately, they don’t take tips, so don’t worry about any extra fees. We see it as our duty to make you money. They are available to answer your toughest questions, give you advice, and provide all the help you need. We also provide you with a Monthly Marketing Report with quantifiable evidence of your progress and how we are achieving your online marketing goals. Volacci guarantees that by the end of your contract you’ll have enough additional business from your website to pay for our services or we’ll work for free until you do. We do it because your profit is our passion.