Posted to Ben Finklea's blog on August 19th, 2008

Hidden links can get your site banned

One of the early SEO techniques was called keyword stuffing. Webmasters would hide keywords, sometimes by making the font the same color as the page background. This practice would sometimes get a site ranked for those keywords but today's search engines look at this as spam that can get your site penalized or banned.
It's best to use keywords in places that make sense like your tags or your relevant content.