Posted to Ben Finklea's blog on May 9th, 2007

How to Organize a Reciprocal Link Campaign

Want to start your own reciprocal link campaign? Here’s where to begin. First, seek out the websites you would like to exchange links with. Be sure to choose partners with valid/complimentary information and products. Do not choose competitors or sites that will diminish your credibility. The goal is to provide your customers with additional, useful information.

Once you have made your selections, politely email the webmaster and explain why their readers will benefit from a link to your site. Show them the page that their link will be posted on. Make sure there are not too many links on the page, that they are credible, and be sure to list the links by category.

Having trouble getting a positive response? Try a few of these "tricks of the trade.”

When you ask a webmaster to participate in your reciprocal campaign, enclose a pre-made html code so it's an easy cut and paste job to create the link.

If your site distributes a newsletter, start a contest for ad space. Offer to advertise a website in your publication- in addition to a free link- to the sites that offer you a reciprocal link.

You can also try posting testimonials about other sites on your homepage. When you're finished, send a link to your comments to the webmaster. Who would pass up the opportunity to brag about a great review?

Get creative! There are plenty of ways to entice people to join in your campaign. The key is to be polite and to-the-point. Let the webmasters know how THEY are going to benefit from the exchange.

Reciprocal linking helps build SEO, and also enables you connect with other webmasters in your community. You can exchange visitors and help strengthen the online presence of your website topic. Being an active member of a connected community increases your credibility, and helps you stay in touch with changing times.