Posted to Ben Finklea's blog on March 5th, 2007

How to Write a Testimonial & Get a Link

Here's a great strategy for getting high-quality links: Write a testimonial for a company whose products or services you use. For example, we have several SEO testimonials from our customers. Each one contains a link to our customer.

Of course you want to make sure that they include links to their customers in the testimonial. Just search their site and find one. If they do, you're in luck! This is a great way to get a high-quality, relevant link.

To make the most out of the testimonial, make sure that it is written from your own perspective. Don't you superlatives like "best ever" or "most awesome". Instead, tell something specific and personal about your experience that shows the "insider" view. Remember, giving a great testimonial nets you a link so do a good job!